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Enterprise 2.0 Technology Enabler – Hype, Hope or 2010 Mainstream?

By MIT CIO | April 13, 2008

With the advent of Web2.0 tools and services such as Blogs, wikis, RRS, social networking, social bookmarking and mashups, the enterprise has more innovative tools than ever for collaboration, knowledge sharing, search, discovery and collective intelligence among distributed workforces, partners and customers.

This panel will offer insights into Enterprise 2.0 and discuss how companies can embrace it to gain competitive advantage. The panelists will discuss such questions as:

  • How should CIO respond to Enterprise 2.0?
  • How do people adopt Enterprise 2.0 tools for the workplace?
    How are these tools linked to corporate strategy and performance?
  • What kinds of Enterprise 2.0 tools are appropriate for your organization and various business functions?
  • What are the primary risks of using Enterprise 2.0?
  • What are the best practices of Enterprise 2.0 implementation?

Come ready to listen to and engage in an interactive session exploring the following questions and more…

Enterprise 2.0 is the term for the technologies and business practices that provide business managers and knowledge workers with access to the right information and people through a web of inter-connected applications, services and devices, so as to help drive innovation and business performance. It makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. In his paper in Sloan Management Review (Spring 2006), Professor Andrew McAfee summarized Enterprise 2.0 technologies as SLATES, i.e. Search, Links, Authoring, Tags, Extensions and Signals. He has since defined Enterprise 2.0 as “the use of emergent social software platforms within companies, or between companies and their partners or customers.”

According to a survey by IDC, when asked companies to rate where they are with Enterprise 2.0 use within their companies today as well as where they plan to be in 6-18 months., on a scale of 1-10, the respondents gave themselves a 3.8 for current adoption. But when asked where they plan to be in 6-18 months they got an average response of 6.3. As market data goes, that’s a huge jump and indicator that Enterprise 2.0 is moving into much wider adoption.

However, although Enterprise 2.0 technologies clearly have the potential to improve business efficiency, communication, innovation and problem solving, there are concerns over security, confidentiality, and in some companies and regions, cultural and legal issues. And so, even though improving innovation has been so high a priority in CEO’s agendas and the Enterprise 2.0 tools and practices are becoming increasingly popular, according to another survey by IDC, over 68% of the Web 2.0 tools used for business purposes in the IDC sample are not being managed by corporate IT. This data suggests that CIOs are still seen as irrelevant when it comes to this new ingredient in the enterprise innovation formula. Management needs to overcome the lack of knowledge and the concerns on security and confidentiality. It also requires a corporate culture change to embrace the successful adoption. Organizations need to set up operational procedures to encourage knowledge sharing and reward contributions.

Topics: Enterprise 2.0 & Social Media | No Comments »

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