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Social Networks Around the World

By annie shum | June 8, 2009

June 7, 2009: Italian PR professional and former Microsoft Italy marketer Vincenzo Cosenza created an interesting visualization depicting top social networks around the world by country according to Alexa & Google Trends for Websites traffic data.

socialnetworkaroundworld_vismap_facebook-in-green

Top 3 Social Networking Sites by Country:

• Australia: Facebook, MySpace, Twitter
• Canada: Facebook, MySpace, Flickr
• India: Facebook, Orkut, Hi5 (Twitter is a close fourth)
• France: Facebook, Skyrock, MySpace,
• China: QQ, Xiaonei, 51
• Germany: Facebook, StudiVZ, MySpace
• Italy: Facebook, Netlog, Badoo
• Russia: V Kontakte, Odnoklassniki, LiveJournal
• Spain: Facebook, Tuenti, Fotolog
• United Kingdom: Facebook, Bebo, MySpace
• United States: Facebook, MySpace, Twitter

Cosenza also noticed some visible patterns that are worth sharing. Doug Coleman added notes in parenthesis:

– Facebook has almost colonized Europe and it’s extending its domination with more than 200 millions users
– QQ, leader in China, is the largest social network of the world (300 million active accounts)
– MySpace lost its leadership everywhere (except in Guam)
– V Kontakte is the most popular in Russian territories (looks a lot like Facebook)
– Orkut is strong in India and Brazil (this one was a little scary because it already knew my name)
– Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania (Hi5 is a San Francisco based Company)
– Odnoklassniki is strong in some former territories of the Soviet Union
– Maktoob is the most important Arab community/portal

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