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Why it is hard to change big companies & yourself

By annie shum | February 11, 2011

Good post by Om Malik “You can’t buy new DNA”

Why it is hard to change big companies & yourself

“Gregory House, a cranky, genius doctor who solves medical and diagnostic mysteries, remarked, “Almost dying doesn’t change anything. Dying changes everything.” That line made me realize how difficult it is for us to change. We fail because we try to change the very essence of ourselves, instead of getting rid of bad behaviors. One of the reasons why companies fail is that they try and change without knowing why or toward what end. They are not self-aware. They don’t quite understand their corporate DNA, and so they don’t see how they can use it as a springboard to become a better organization.” – Om Malik

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