By Administrator | February 12, 2012
In the article, one of our 2012 speakers, Erik Brynjolfsson, talks about the challenge and opportunities in the growth of data.
“Data measurement, Professor Brynjolfsson explains, is the modern equivalent of the microscope. Google searches, Facebook posts and Twitter messages, for example, make it possible to measure behavior and sentiment in fine detail and as it happens.
In business, economics and other fields, Professor Brynjolfsson says, decisions will increasingly be based on data and analysis rather than on experience and intuition. “We can start being a lot more scientific,” he observes.”
“Welcome to the Age of Big Data. A report by the forum, “Big Data, Big Impact,” declared data a new class of economic asset, like currency or gold.”
At the 9th Annual MIT Sloan CIO Symposium, we’ll explore this topic in greater detail, hearing from Erik and other members on that panel.