CIO CORNER

This is the MIT CIO Symposium blog. We invite participation from speakers, sponsors, attendees, and interested parties.

What Are the Business Benefits of Social Networking?

Tired of Twitter? Facebook Fatigue? In one week 98,000 US executives chose Meettheboss.com You may already know, MTB was originally just for finance executives and received fantastic exposure owing to the ‘credit crunch’ with substantial backing from all the major financial institutions including the FT, CNN Money, WSJ. MTB hit the broadsheets when usage went […]

NSBW Panel: Social Media As A Business Transformer

How much have small businesses embraced social media? Judging from the show of hands during a panel discussion at last week’s National Small Business Week conference, a huge gap exists between the haves and the have nots. If you’re among the have nots, now’s the time to face the fear, find the time, and master the learning curve, which isn’t as steep as some SMBs believe. “The world of marketing has changed forever,” said John Jantsch, who wrote “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide,” during an engaging forum I attended about how social networking is evolving the way small businesses get their messages across. The panelists — who also included Visa’s Alex Craddock, Facebook’s Adam Conner, and Google’s Peter Greenberger — offered tips galore in terms of how to reign in and play nicely with that big, hairy beast, not only from a strategic standpoint, but also citing which tech tools can help you maximize your efficiency and get the most out of the medium.

Interop Raises CIO-Level Interest In Cloud, Virtualization: Video

Posted by Bob Evans on May 25, 2009 01:28 PM While last week’s Interop event in Las Vegas showcased a wide range of innovative enterprise technologies including mobility, WAN optimization, security, storage, smartphones, data center infrastructure, servers, and more, the biggest CIO-level activity was centered around cloud computing, whose acceptance and potential are growing rapidly, […]

Why is the concept of “Virtual Organizations” all encompassing? An analysis from Technology, Business and Culture pov.

Ah, finally figured I should steal a few minutes from my schedule to discuss how my panel on “Virtual Organizations” went at the MIT CIO Conference. You can read a review about the panel and the conference in general on Dr. Irving Wladawsky’s blog but here is my take on it. Some of you must […]

LinkedIn emerged as the senior executive’s networking tool of choice

More business people prefer LinkedIn to Facebook, with more than two-thirds of FTSE100 using it as their only social networking application