How much have small businesses embraced social media? Judging from the show of hands during a panel discussion at last week’s National Small Business Week conference, a huge gap exists between the haves and the have nots. If you’re among the have nots, now’s the time to face the fear, find the time, and master the learning curve, which isn’t as steep as some SMBs believe. “The world of marketing has changed forever,” said John Jantsch, who wrote “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide,” during an engaging forum I attended about how social networking is evolving the way small businesses get their messages across. The panelists — who also included Visa’s Alex Craddock, Facebook’s Adam Conner, and Google’s Peter Greenberger — offered tips galore in terms of how to reign in and play nicely with that big, hairy beast, not only from a strategic standpoint, but also citing which tech tools can help you maximize your efficiency and get the most out of the medium.
Ah, finally figured I should steal a few minutes from my schedule to discuss how my panel on “Virtual Organizations” went at the MIT CIO Conference. You can read a review about the panel and the conference in general on Dr. Irving Wladawsky’s blog but here is my take on it. Some of you must […]
After struggling to reach mainstream status in the technology world for years, utility computing may yet arrive in the coming quarters. This time around, however, it will be known as cloud computing. And when cloud computing does cross the chasm into mainstream adoption, it will be powered by Linux.
Continuing on the recent articles – Google Search Now Visualizes Data With Graphs and WhiteHouse 2.0: White House Joins Facebook, MySpace,Twitter my article talks about how all the aggregated data posted on various social networks can be crunched by algorithms based on artificial intelligence to not only help marketing strategies for companies but also drive […]
Awareness announces next generation of communication: “Grugging” New form of hyper-micro-blogging to be released in Summer 2009 Waltham, MA — April 1, 2009 —Awareness Inc., the leader in Social Media Marketing, today announced the next generation in communication, termed “grugging”. Chief Technology Officer, David Carter explained: “We started in the business of content management for […]
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