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Company Growth Through Opportunity Maps

By Melinda Moses | February 13, 2009

Business Week’s Innovation & Design  A weekly guide to innovative people, ideas, and companies.  (Alonzo_Canada)

At a recent corporate retreat for Kleiner Perkins Caufield & Byers, partner Bill Joy presented what he called “the map of grand challenges.” This chart of multicolored squares tracked the progress of the venerable venture capital firm in identifying and investing in key categories of green technologies, including transportation, energy efficiency, electricity generation, energy storage, and more. Joy also left blank spots on this chart that hinted at technologies that should be possible in the near future. For Kleiner Perkins, this map has come to represent a rough outline of tomorrows clean energy economy. The firm now uses it as its investment playbook to help identify promising startups and stimulate universities and laboratories to create technologies that dont exist yet. Basically, if a green tech idea could fill in one of the blanks on Kleiners map, the partners are interested. If not, then no one need apply.

via Company Growth Through Opportunity Maps – BusinessWeek.

Topics: CIO Track | 1 Comment »

One Response to “Company Growth Through Opportunity Maps”

  1. sai on February 16th, 2009 3:26 am

    this is a great example of conveying value through a new frame of reference – it abstracts underlying complexity while staying true to the source data.

    cio’s and IT organizations must continue to look for ways to convey their value through new frames of reference – so that the alphabet soups that cost $$$’s dont appear like luxuries. more so in today’s economy.

    IT does matter. right?

    [email protected]

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