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How IT is Creating a New Kind of R&D

By Graham_Rong | February 24, 2010

MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood, and emerging tools for analyzing it, are changing the ways innovation gets done.

http://sloanreview.mit.edu/special-report/it-innovation-brynjolfsson-video/

THE LEADING QUESTION

How is information technology driving innovation?

FINDINGS

There are four aspects to using IT smartly: measurement, experimentation, sharing, and replication. Each is useful individually, with the real power from combining them in sequence.

Leading companies do less long-term planning and more sense and respond. They have quicker cycle times, more flexibility, and a higher metabolism for processing information.

http://sloanreview.mit.edu/the-magazine/articles/2010/spring/51330/it-innovation-brynjolfsson-article/

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