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How IT is Creating a New Kind of R&D

By Graham_Rong | February 24, 2010

MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood, and emerging tools for analyzing it, are changing the ways innovation gets done.


How is information technology driving innovation?


There are four aspects to using IT smartly: measurement, experimentation, sharing, and replication. Each is useful individually, with the real power from combining them in sequence.

Leading companies do less long-term planning and more sense and respond. They have quicker cycle times, more flexibility, and a higher metabolism for processing information.

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